Interaction Design
I design user-centered digital experiences rooted in research, clarity, and structured thinking. As an Interaction Design student at PES University in Bangalore, I apply principles of usability, accessibility, and information hierarchy to create intuitive and meaningful digital interfaces. My process includes user research, defining user flows, building information architecture systems, and developing high-fidelity prototypes. Through academic projects and the development of the Prettiva & Co. website, I have translated interaction design theory into real-world digital applications — ensuring seamless and cohesive user journeys.
Branding & Visual Identity Systems
I develop complete brand identity systems that extend beyond individual visual elements. My work includes logo systems, typography selection, color strategy, packaging design, and comprehensive brand guidelines that ensure visual and conceptual consistency. For Prettiva & Co., I created and implemented a cohesive branding framework that aligns product design, website experience, content strategy, and visual communication. I believe strong branding is built on clarity and cohesiveness — where every touchpoint reinforces a unified identity.
Digital & Web Design
I design responsive digital interfaces with a focus on structure, hierarchy, and consistency. My experience includes designing and structuring websites, organizing content architecture, and translating brand identity into functional digital experiences. Through building the Prettiva & Co. website, I applied interaction design principles to ensure alignment between visual identity and user experience — bridging aesthetics with usability.
Content & Visual Direction
I create cohesive visual content systems that extend across digital platforms. This includes social media design, product mockups, campaign visuals, and structured brand storytelling. I approach content as an extension of brand strategy, ensuring that messaging, visuals, and digital presence remain consistent and intentional across all platforms.
Tools & Software
I utilize a diverse set of design tools to execute interaction and branding systems effectively: Figma (UI/UX design and interactive prototyping), Adobe Illustrator (brand identity and vector design systems), Adobe Photoshop (digital assets and visual content creation), Affinity Suite (branding and layout development), After Effects (motion design exploration), Blender (3D experimentation and visual exploration)
Design Approach
As both an interaction designer and founder of Prettiva & Co., I approach design holistically — ensuring that interaction, identity, and execution work together as a cohesive system. My strengths lie in structured thinking, visual consistency, and translating concepts into complete brand ecosystems that function seamlessly across digital and physical spaces.